Known for: Skin-care-backed makeup and being one of the O.G. Sustainability: Operates with solar and wind power where possible, uses recycled packaging, prints with soy ink, and provides support to EWG
#Make up products free#
Safety: Non-GMO and free of parabens, petroleum, pesticides, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, artificial dyes, and synthetic fragrances Below, we're shouting out the 13 best clean and organic makeup brands that don't compromise their quality payoff for a natural ingredients list. And just like in the non-natural-beauty world, some brands just do it better than others. We now know what to look out for (controversial ingredients like parabens, phthalates, and PEGs) as well as what to look for (namely, sustainable packaging and cruelty-free certifications). Thankfully, more brands have taken it upon themselves to give us the information we need to determine what's going into their products.
These blanket terms don't necessarily mean a product is better for you, which is why the industry is moving toward adopting "clean beauty" as a catchall for products that are free of any potentially harmful ingredients. "Natural" on the other hand typically refers to ingredients that aren't synthetic. While FDA regulations around terms like "organic" and "natural" remain frustratingly vague, most experts agree that "organic" typically means ingredients in a product are USDA-certified food grade.
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